Froberg Farm started in the late 30's when Fred and Katie Froberg bought 21 acres (where the store and Frobergs homes are). Strawberries were the only crop they grew at that time. Fred and Katie had three children, the youngest Alfred who was also known as Coon helped his dad farm while still in school. Coon went into the army where he was sent to Korea, while gone the Frobergs struggled with the farm. When Coon came back he and Fred increased the size of the strawberry patch and also started raising a few vegetables. Coon and John (Coons brother) built lots of tables under two giant tree. This was the first store on the Farm, everyone enjoyed shopping and visiting under the trees.

In 1960 Coon married JoAnn and they took over the farm operations. Fred passed away in 1961 at the age of 82.In 1978 they built a winter store. Everyone enjoyed the winter store when it was cold customers would sit around the wood stove while Coon cracked their pecans. Coon and Jo Ann had 5 Children, Richard, Kathy, Alfred, Lisa and Paul whom all helped on the farm. In June 2002 Coon passed away at the age of 74. Not long after Coon died JoAnn retired from helping in the store.

Alfred Jr. married Nina in 1988 they helped on the farm. A year later Nina started making pies and selling them in the store. Alfred and Nina have 3 children Ashley, Clara, and Alfred III (Bubba).Alfred started farming more land and different variety of vegetables. The business has grown a lot over the past 70 years so Alfred and Nina built a larger store which opened April 12, 2003. In 2006 Froberg's Farm started letting the public pick strawberries which seems to get bigger every year.